In-Person Program

Sales Certificate



Program Overview

Sales professionals today are dedicated to their customers. They know their customers, share their successes, and help them work through challenges as partners.

They work to understand their clients’ needs, discovering and providing solutions through a customer-centric lens. They focus on increasing numbers of appointments set, reducing buyer objections, and increasing commitments that build a sustainable business.

Through relationship selling, sales professionals can create authentic client-centered relationships that build trust, foster loyalty, and make it possible to meet or exceed goals and quotas.

NEW course offerings

Prepay for a discounted fee

PROGRAM Objectives

+ Create and demonstrate sales strategies that move the buying process forward.

+ Use methods to establish a connection and gain access with customers.

+ Construct solutions with the customer that bring value.

+ Eliminate and/or overcome buyer objections.

+ Learn methods to gain commitment and close the sale.

Program Course

Please click the course title below for details.

Sales Certificate (Sept. 18-20, 2024)

Meet Your Instructor

Naomi Asher

Naomi Asher is executive director of the United Way of Anderson County. She is a graduate of Johnson University, where she double majored in music and theology. Asher also earned an M.B.A. in marketing from King University.

Kelly Drummond

Dr. Kelly Drummond is a certified professional in human resources through the HR Certification Institute and the Society for Human Resource Management. As the current director of human resources with the City of Knoxville, Drummond administers the compensation/classification system, talent acquisition, pre-employment processes, employee training, employee relations, succession planning, and assist directors in employee discipline. She previously worked as the vice president of human resource and leadership development with the Boys & Girls Clubs of the Tennessee Valley and the executive director of human resources for Knox County Schools. She also served as a national trainer for Boys & Girls Clubs of America and facilitated national trainings on leadership, human resources development, employee motivation, and personal effectiveness. Drummond earned a doctorate degree in education with a concentration in human resource development from Lincoln Memorial University.

Randy Harms

Randy Harms has more than 30 years of successful sales, management, and coaching experience. Harms earned a bachelor’s degree in business management at North Carolina Wesleyan College.

Shane Smith

Shane Smith is a financial advisor at Quality Financial Concepts in Maryville, Tennessee. Smith earned a bachelor’s degree in accounting at the University of Tennessee at Chattanooga. He became a Certified Financial Planner in 2014 and completed all three levels of the Chartered Financial Analyst program in 2022.

Register Today

Prepay for all required courses at a discounted fee of $1,149.