In-Person Program

Social Media & Marketing Certificate

Program Overview

As the use of social media continues to rise, organizations of all types and sizes are recognizing ways in which social media can help them better understand, respond to, and attract the attention of their target audience.

Learn how to manage different social accounts.

Learn how to reach your target audience.

Learn how to create a website or enhance your existing one.


Our courses introduce a variety of social media and Web 2.0 concepts and tools. Learn how to leverage them in order to improve marketing, research, communications, customer support, brand reputation, competitive intelligence, collaboration, and knowledge capture. 

Program Courses

Please click the course dates below for details.

Adventures in AI-Land: Decoding AI for Modern Marketing’s (Not So) Secret Weapon (Feb. 8, 2024) (Nov. 21, 2024)

Marketing Makeover Workshop (Feb. 22, 2024) (Sept. 26, 2024)

Facebook Ads: Your New Superpower (March 5, 2024) (Sept. 12, 2024)

Instagram & TikTok for Business (March 21, 2024) (Oct. 15, 2024)

WordPress Websites 101 (April 4, 2024) (Nov. 5, 2024)

WordPress Websites 101 Workshop (April 4, 2024) (Nov. 5, 2024)

Strategic Content Creation (April 25, 2024) (Oct. 3, 2024)

Get Found – Navigating the New Rules of SEO (May 9, 2024) (Nov. 14, 2024)

Meet Your Instructors

Gavin Baker

Gavin Baker, principal of Baker Labs in Knoxville, has taught thousands of people about social media over the past five years.

Baker has provided training and digital media consultation for companies such as Ruby Tuesday, Pilot Flying J, Volkswagen, and the United Way of Knox County.

Chris Hill

Chris Hill is a Knoxville native and owner of the podcast production company, HumblePod. In addition to producing podcasts for nationally recognized thought leaders, Hill is the co-host and producer of the award-winning Our Humble Beer Podcast. He earned his undergraduate degree in business at the University of Tennessee at Chattanooga, where he majored in marketing & entrepreneurship, and he later received his M.B.A. from King University.

Holly Rainey 

Social media can be tricky. What time should you post content, and how often? Should you include videos or photos? With a plan for strategic content creation, you’ll be able to manage your accounts without letting them manage you. This course covers the basics of hashtags and posting while diving deep into the insights to create a plan that works for your target audience. You’ll also create a monthly content calendar so you’ll know what you’re going to post and when.

Register Today

Prepay for all required courses at a discounted fee of $1,149. Pick 8 courses of your choice.