In-Person Program
Social Media & Marketing Certificate
Program Overview
As the use of social media continues to rise, organizations of all types and sizes are recognizing ways in which social media can help them better understand, respond to, and attract the attention of their target audience.
Complete eight courses of your choice to earn the certificate.
Learn how to manage different social accounts and reach your target audience.
Learn how to create a website or enhance your existing one.
PROGRAM DESCRIPTION
Our courses introduce a variety of social media and Web 2.0 concepts and tools. Learn how to leverage them in order to improve marketing, research, communications, customer support, brand reputation, competitive intelligence, collaboration, and knowledge capture.
Program Courses
Please click the course titles below for details.
Get Found – Navigating the New Rules of SEO (Nov. 14, 2024)
Adventures in AI-Land: Decoding AI for Modern Marketing’s (Not So) Secret Weapon (Nov. 21, 2024)
NEW! Social Media Photography (Feb. 4 & 11, 2025)
AI in Marketing (Feb. 6, 2025)
Marketing Makeover Workshop (Feb. 13, 2025)
Strategic Content Creation (Feb. 26, 2025)
NEW! Mastering Omnichannel Marketing (March 11, 2025)
NEW! Instagram for Business 101 (April 8, 2025)
WordPress Websites 101 (April 10, 2025)
Get Found – Navigating the New Rules of SEO (April 24, 2025)
NEW! Social Media Photography (Sept. 8 & 15, 2025)
NEW! Google Ads: Your New Superpower (Sept. 11, 2025)
Marketing Makeover Workshop (Sept. 18, 2025)
Strategic Content Creation (Oct. 2, 2025)
Instagram & TikTok for Business (Oct. 16, 2025)
Meet Your Instructors
Gavin Baker
Gavin Baker, principal of Baker Labs in Knoxville, has taught thousands of people about social media over the past five years.
Baker has provided training and digital media consultation for companies such as Ruby Tuesday, Pilot Flying J, Volkswagen, and the United Way of Knox County.
Holly Rainey
Social media can be tricky. What time should you post content, and how often? Should you include videos or photos? With a plan for strategic content creation, you’ll be able to manage your accounts without letting them manage you. This course covers the basics of hashtags and posting while diving deep into the insights to create a plan that works for your target audience. You’ll also create a monthly content calendar so you’ll know what you’re going to post and when.
Register Today
Prepay for all required courses at a discounted fee of $1,149. Pick 8 courses of your choice.
