In-Person Program
Social Media & Marketing Certificate
Program Overview
Courses in the Social Media & Marketing Certificate are designed to provide practical, hands-on knowledge that can be immediately applied, making them ideal for learners who want to upskill quickly.
One of the key benefits is the development of enhanced digital marketing skills. You’ll learn strategies to effectively promote products, services, or personal brands across platforms like Facebook, Instagram, LinkedIn, and TikTok.
Complete eight courses of your choice to earn the certificate.
Learn how to manage different social accounts and reach your target audience.
Completed your coursework? Request a certificate of completion here.
PROGRAM DESCRIPTION
These courses focus on improving content creation by teaching techniques for crafting engaging posts, designing eye-catching visuals, and producing compelling videos.
Another significant advantage is the ability to understand and utilize social media analytics. By learning how to track metrics such as engagement, reach, and conversions, participants can optimize their strategies to achieve better results. Staying updated with the latest trends and tools in social media ensures that learners remain competitive in an ever-evolving digital landscape.
For professionals, these courses provide opportunities to build a strong personal or professional brand while mastering audience engagement techniques. They also teach cost-effective advertising methods, enabling learners to create impactful campaigns tailored to their target audience.
Overall, these courses empower you with the tools needed to thrive in today’s digital world.
Program Courses
Please click the course titles below for details.
Note: 2026 courses will be announced in early December.
Meet Your Instructors
Gavin Baker
Gavin Baker, principal of Baker Labs in Knoxville, has taught thousands of people about social media over the past five years.
Baker has provided training and digital media consultation for companies such as Ruby Tuesday, Pilot Flying J, Volkswagen, and the United Way of Knox County.
Holly Rainey
Social media can be tricky. What time should you post content, and how often? Should you include videos or photos? With a plan for strategic content creation, you’ll be able to manage your accounts without letting them manage you. This course covers the basics of hashtags and posting while diving deep into the insights to create a plan that works for your target audience. You’ll also create a monthly content calendar so you’ll know what you’re going to post and when.
Register Today
Call 865-974-0150 if you need registration assistance.
