Digital Marketing Certificate
Distinguish yourself by earning a Digital Marketing Certificate through the University of Tennessee Center for Professional Education & Lifelong Learning.
Build your own career toolkit and Digital Marketing Portfolio
Learn how to promote your brand to connect with potential customers and use techniques to strengthen existing relationships. Walk away with the latest integrated strategies to win in today’s hyper-competitive marketplace.
Create a schedule that works for you and complete the eight-module program at your convenience. You can earn your certificate in under 32 hours.
You will solve your own challenges and use best practices developed by top companies. Marketing experts guide you through each step. Build your toolset and develop your unique, personalized portfolio.
+ Identify your actionable SMART goals plan
+ Define your Customer Charter Statement
+ Develop a channel strategies approach
+ Formulate key performance indicators and return on investment metrics
+ Establish your new campaign strategy
+ Build your professional digital marketing portfolio
Program Features and Courses
Module 1 – Digital Strategy
Module 2 – Client Insight: The Ultimate Guide
Module 3 – Marketing Automation
Module 4 – Content Marketing
Module 5 – Social Media
Module 6 – Drive Leads & Sales with Paid Search
Module 7 – Data & Analytics
Module 8 – Digital Transformation
Capstone Project: Digital Marketing Portfolio